The idea of the project is to choose un number of words usually used to describe the African continent and deconstructed them, do their archeology, reveal their underpinnings, and show how these words mainly carries ideas that can be false about the African continent. Naming is not just about designing, but it’s also giving sense and signification.  The space of language is a field where we have to do an important work if we want to produce new narratives ‘retold Africa.